Website Design & Development
Proposal & Quotation
Prepared for:
Dr. Kedar Kulkarni, BDS, MDS
Periodontist & Oral Implantologist
The Situation
You’ve spent years mastering Periodontology and Oral Implantology. You’ve just opened your practice. But right now, patients who need exactly what you offer are Googling, comparing, and choosing someone else — not because that person is better, but because they found them first and felt reassured.
“Most dental websites tell people you exist. We’re building something that tells people why you’re the only right choice.”
This proposal is not just a website quotation. It is a blueprint for patient conversion built around your specialty, your credentials, and the psychology of the people walking through your door.
Our Strategy: The Specialist Advantage
There is a massive, underutilised gap between how general dental websites look and how a specialist’s website should work.
We intend to close that gap entirely in your favour.
The 3 Core Pillars of Your Website
Trust Before Conversion
Perio patients are referred, anxious, and researching carefully. Your website must first calm fears, then convert. Every page will be designed with patient psychology at its core.
Specialist Positioning
Your BDS + MDS credentials and specialisation will be communicated in plain language that patients understand and respect, not buried in abbreviations. You will be positioned as the definitive expert in the city.
Local SEO Dominance
Since the profile is new, you have a rare opportunity to build your SEO foundation the right way from day one. Individual service pages, optimised copy, and proper structure mean you can rank in the city within months, ahead of clinics that have been operating for years.
The 'Specialist vs. General Dentist' Advantage
Most patients who need a specialist don’t know they do and most who suspect it aren’t sure enough to act. We’ll build a dedicated page that answers the question patients are genuinely confused about but rarely find a clear answer to online: ‘Does my problem actually need a specialist, or can my regular dentist handle it?’ Written as an honest, no-pressure guide rather than a sales pitch, this page intercepts patients mid-research, builds immediate trust, and converts the large group of people who are almost ready to book but not quite. Almost no specialist clinic in Nashik has anything like this.
Website Structure: 12-Page Architecture
Each page has a specific job to do.
Here’s what we’re building and significance of each page.
First impression. Communicates your specialty, credentials, and unique value within 5 seconds. Strong CTA, trust signals, and a clear path for different patient types.
The most-read page for specialists. Your story, qualifications, philosophy, and approach written to build deep personal trust. This is where patients decide.
A clean, visual overview of all 6 specialties with plain-language descriptions that make complex procedures feel approachable.
Individual service page, SEO-optimised. Explains the procedure, ideal candidates, what to expect, recovery, and why a specialist is the right choice.
Covers Flap Surgery, GTR/GBR, and Bone Grafts. Addresses the anxiety patients feel when referred for surgical treatment.
Targeted page for patients Googling gum disease treatment. High intent traffic, clearly explained in patient-friendly language.
Combined page covering Mucogingival Surgeries and Crown Lengthening – less common searches, but important for completeness and SEO.
One of your most visually impactful procedures. Before/after gallery focus, emotional appeal, strong results-driven copy.
2 seed articles at launch. Builds authority, answers common questions, and drives organic search traffic over time.
Visual proof of outcomes. Each case includes a brief patient story, procedure performed, and result. Turns photos into social proof.
A unique trust-building page that answers the question every hesitant patient has – ‘do I actually need a specialist?’ A guided, honest resource that intercepts patients mid-research, removes hesitation, and converts the undecided. No dental website in Nashik has this.
Frictionless booking. Click-to-call, WhatsApp button, Google Maps embed, and a simple contact form. Optimised for mobile conversion.
Three paths.
One destination.
We’ve structured three clear options so you can choose the level that’s right for where you are in your journey. Every package is built on the same strategic foundation.
ESSENTIAL
Online Presence
₹25,000
5 core pages
Professional WordPress theme
Copywriting
Basic on-page SEO
WhatsApp & call integration
1-2 week delivery
Most Recommended
Growth
The Full Specialist Website
₹39,000
All 12 pages, fully designed
Custom brand-aligned design
Full copywriting for all pages
Full on-page SEO per page
All 6 service pages + 2 blog seeds
Before/After gallery with case stories
Specialist vs. Dentist Page
Google Reviews integration
2-3 week delivery
Authority
Full Specialist Platform
₹46,000
Everything included in Growth Package
All 12 pages + Blog
Fully custom UI/UX design
Premium SEO-rich copywriting
Full SEO + Local SEO strategy
All 6 service pages + 3 blog seeds
Priority mobile-first design
3-4 week delivery
Annual Maintenance
& Support
Your website is not a one-time project. It is a living asset that represents your practice every single day. Our Annual Maintenance & Support plan keeps it secure, fast, and continuously working in your favour.
What's Included
Technical Upkeep
WordPress, theme & plugin updates | SSL renewal & monitoring | Domain & hosting coordination | Monthly automated backups | Uptime monitoring & downtime response | Speed & performance checks | Security scanning & malware protection
Content Updates
Up to the agreed number of updates per month – clinic hours, service info, announcements, testimonials, Google Reviews, before & after gallery additions, and minor copy edits across any page.
SEO & Visibility
Monthly keyword ranking checks | Google Search Console monitoring | Google Business Profile sync | Meta title & description updates as needed
Support & Communication
Priority WhatsApp & email support | Requests addressed within your package’s committed response time | One complimentary minor design update per quarter | Annual performance review call
What's Not Included
New page creation | New feature development | Photography or visual content | Social media management | Paid advertising | Major redesigns — all scoped and quoted separately on request.
| Essential | Growth | Authority | |
|---|---|---|---|
| Annual Investment | ₹6,000/yr | ₹10,000/yr | ₹15,000/yr |
| Content updates or blogs | 2/month | 4/month | 6/month |
| SEO monitoring | — | Basic | Full |
| GMB sync | — | ✓ | ✓ |
| Support response | 72 hrs | 48 hrs | 24 hrs |
| Design tweaks | — | 1/quarter | 1/month |
| Priority support | — | — | ✓ |
| Annual review call | — | ✓ | ✓ |
Why Marklyx
Design depth. Growth thinking.
7 Years of Design Experience
Every visual element is crafted with intention. Your website will look and feel like it belongs to a specialist — not a dentist down the road.
4+ Years in Digital Growth
We understand what converts traffic into appointments – performance marketing, GMB, and SEO expertise that goes beyond aesthetics.
Built For You
We’ve studied your specialty, your patients, and your local competitive landscape. This is not a copy-paste job.
Long-Term Partnership
Your growth doesn’t stop at launch. We’re here for ongoing support, content updates, and future marketing as your practice grows.
Terms & Next Steps
Payment Terms
- 50% advance to begin the project
- 50% upon final delivery before launch
What's Included
- Full WordPress website with custom design
- Copywriting for all pages included in selected package
- 2 rounds of revisions
- Basic SEO setup on all pages
- Mobile-responsive design
- WhatsApp & click-to-call integration
- Contact form & Google Maps embed
- 1 month post-launch support at no extra charge
What You'll Need to Provide
- Professional photos of clinic, doctor, team (or we can advise on photographer)
- Before/after case images (if available)
- Logo
- Any specific content preferences or examples you like
Please note
This quotation covers design & development of website only. Hosting & domain charges are not included in this. We can provide that support as well with additional pricing.
To Get Started
Simply reply to this proposal or reach out to us directly. We’ll schedule a 30-minute onboarding call, share a short discovery questionnaire, and get the project moving within 48 hours of receiving your advance.
Ready to become the go-to specialist in Nashik?
Let’s build something that works as hard as you do.
Email: hello.marklyx@gmail.com | Phone: +91 90219 03967